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Version:
NOC 2006 Version 1.0

0611 – Sales, Marketing and Advertising Managers

Sales, marketing and advertising managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial, wholesale and e-business sales, marketing, advertising and public relations. They are employed by commercial, industrial and wholesale establishments, marketing and public relations consulting companies and government departments.

Profile

Index of titles Example job titles

  • Account manager - sales
  • Advertising account manager
  • Advertising administrator
  • Advertising director
  • Advertising manager
  • Agency marketing department manager
  • Area sales manager
  • Business manager - sales and advertising
  • Campaign manager
  • Cattle dealer
  • Circulation manager
  • Commercial accounts manager
  • Commercial network development manager
  • Communications director - sales and marketing
  • Communications manager
  • Communications manager - public relations
  • Communications manager, Internet
  • Corporate sales manager
  • Correspondence and public inquiries manager
  • Director, advertising
  • Director, communications
  • Director, external relations
  • Director, marketing
  • Director, media relations
  • Director, public affairs
  • Director, public information
  • Director, public relations
  • Director, regional communications
  • Director, sales agency marketing division
  • Director, sales and marketing
  • Distribution manager - sales
  • District manager, retail
  • District manager, sales (except insurance and real estate)
  • Divisional sales manager
  • E-business (electronic business) manager
  • E-commerce (electronic commerce) manager
  • E-commerce (electronic commerce) sales manager
  • E-commerce manager
  • Election campaign manager
  • Electronic business (e-business) manager
  • Electronic commerce (e-commerce) manager
  • Export sales manager
  • External relations director
  • Field sales manager
  • Fundraising campaign manager
  • Information and communications manager
  • Information service manager
  • Internet communications manager
  • Internet site manager
  • Key accounts manager - sales
  • Livestock dealer
  • Manager, advertising
  • Manager, agency marketing department
  • Manager, campaign
  • Manager, circulation
  • Manager, communications
  • Manager, corporate sales
  • Manager, correspondence and public inquiries
  • Manager, e-business
  • Manager, e-commerce
  • Manager, election campaign
  • Manager, export sales
  • Manager, field sales
  • Manager, fundraising campaign
  • Manager, information and communications
  • Manager, information service
  • Manager, marketing
  • Manager, media advertising
  • Manager, media relations
  • Manager, package tour sales
  • Manager, promotions
  • Manager, public relations
  • Manager, publicity
  • Manager, sales and advertising
  • Manager, sales and distribution
  • Manager, sales and marketing
  • Manager, sales and publicity
  • Manager, sales planning
  • Manager, sales promotion
  • Manager, trade expansion
  • Managing supervisor, wholesale establishment
  • Market development manager
  • Marketing co-ordinator
  • Marketing director
  • Marketing division director, sales agency
  • Marketing executive
  • Marketing manager
  • Media advertising manager
  • Media relations manager
  • Metal dealer
  • National accounts manager - sales
  • National sales manager
  • Package tour sales manager
  • Product manager
  • Promotions manager
  • Public affairs director
  • Public information director
  • Public relations manager
  • Publicity administrator
  • Publicity director
  • Publicity manager
  • Regional communications director
  • Regional director, sales
  • Regional manager - sales
  • Regional sales director
  • Regional sales manager
  • Retail district manager
  • Sales administrator
  • Sales agency marketing division director
  • Sales and advertising manager
  • Sales and distribution manager
  • Sales and marketing director
  • Sales and marketing manager
  • Sales and promotions co-ordinator
  • Sales and publicity manager
  • Sales director - computer marketing development
  • Sales director (except retail and wholesale)
  • Sales district manager (except insurance and real estate)
  • Sales manager (except retail and wholesale)
  • Sales manager, e-commerce (electronic commerce)
  • Sales manager, package tours
  • Sales planning manager
  • Sales promotion manager
  • Scrap metal dealer
  • Territory manager - sales
  • Web communications manager
  • Web marketing manager
  • Wholesale establishment managing supervisor
  • Wholesaler
  • Zone manager - sales
  • Advertising director
  • Advertising manager
  • Corporate sales manager
  • Director, communications
  • Director, media relations
  • Director, public relations
  • Fundraising campaign manager
  • Internet communications manager
  • Manager, e-business
  • Marketing manager
  • Promotions manager
  • Regional sales manager
  • Sales and marketing manager
  • Web communications manager
  • Web marketing manager

Main duties

This group performs some or all of the following duties:

  • The following is a summary of main duties for some occupations in this unit group:
    • Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.
    • Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
    • Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
    • Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.
    • E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

Employment requirements

  • Sales and marketing managers
  • A university degree or college diploma in business administration or in a related field with a specialization in sales or marketing and Several years of experience as a sales or marketing representative or in a related occupation are required.
  • Advertising and public relations managers
  • A university degree or college diploma in public relations, communications, marketing, journalism or in a related field and Several years of experience as an advertising officer, public relations officer or communications officer or in a related occupation are required.
  • E-business managers
  • A university degree or college diploma in a field related to Web site content and Experience in Web site design, interactive media development, data administration or information systems analysis or experience related to Web site content are usually required.

Additional information

  • Progression to senior management positions is possible with experience.

Exclusions

Breakdown summary

Broad occupational category
0 – Management Occupations
Skill level
A – Occupations usually require university education.
Major group
06 – Middle and Other Management Occupations
Minor group
061 – Sales, Marketing and Advertising Managers
Version
NOC 2006 Version 1.0