Explore unit group

Version:
NOC 2006 Version 1.0

5124 – Professional Occupations in Public Relations and Communications

This unit group includes specialists in public relations and communications who develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Profile

Index of titles Example job titles

  • Actor agent
  • Affiliated stations relations administrator
  • Agent, actors
  • Agent, athlete
  • Agent, career
  • Agent, entertainment
  • Agent, musicians
  • Agent, performers
  • Agent, singers
  • Agent, sports
  • Agent, talent
  • Art educator - museum
  • Artist agent
  • Artistic agent
  • Assistant press secretary
  • Athlete agent
  • Athletes manager
  • Author's agent
  • Book publicist
  • Boxing promoter
  • Career agent
  • Casting agent
  • Casting agent for extras
  • Co-ordinator, information service
  • Co-ordinator, media relations
  • Communications adviser
  • Communications consultant
  • Communications expert
  • Communications officer
  • Communications specialist
  • Community information officer
  • Education officer, museum
  • Entertainment agent
  • Financing officer
  • Fundraising campaign consultant
  • Fundraising campaign organizer
  • Fundraising consultant
  • Fundraising organizer
  • Information co-ordinator
  • Information officer
  • Information officer, publicity
  • Information officer, recreation association
  • Literary agent
  • Manager, athletes
  • Media co-ordinator
  • Media events co-ordinator
  • Media relations co-ordinator
  • Media relations officer
  • Museum education officer
  • Museum educator
  • Musicians agent
  • Officer, public relations
  • Performers agent
  • Press agent
  • Press agent, public relations
  • Press secretary
  • Press secretary, public relations
  • Public affairs officer
  • Public affairs officer - military
  • Public relations agent
  • Public relations co-ordinator
  • Public relations consultant
  • Public relations officer
  • Public relations practitioner
  • Public relations press agent
  • Public relations press secretary
  • Public relations representative
  • Public relations specialist
  • Publicist
  • Publicity agent
  • Publicity co-ordinator
  • Publicity information officer
  • Recreation association information officer
  • Singers agent
  • Spokesperson
  • Sports agent
  • Stations-relations administrator
  • Talent agent
  • Talent representative
  • Theatrical agent
  • Theatrical business agent
  • Tourism information officer
  • Tourism information technician
  • Communications officer
  • Communications specialist
  • Fundraising consultant
  • Information officer
  • Literary agent
  • Media co-ordinator
  • Media relations officer
  • Museum educator
  • Performers agent
  • Press secretary
  • Public affairs officer
  • Public relations consultant
  • Public relations officer
  • Publicist
  • Publicity agent

Main duties

This group performs some or all of the following duties:

  • Specialists in public relations and communications perform some or all of the following duties:
    • Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
    • Gather, research and prepare communications material for internal and external audiences
    • Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
    • Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
    • Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
    • Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
    • Initiate and maintain contact with the media
    • Arrange interviews and news conferences
    • Act as spokesperson for an organization and answer written and oral inquiries
    • Co-ordinate special publicity events and promotions for internal and external audiences
    • Assist in the preparation of brochures, reports, newsletters and other material
    • Represent and act as an agent for talented individuals or individuals with specific occupational expertise
    • Prepare or oversee preparation of sports, literary, performance or other contracts.

    Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing specific singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

Employment requirements

  • A university degree or college diploma in public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
  • Practitioner in public relations may require an APR (Accredited in Public Relations) designation.

Additional information

  • Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.

Exclusions

Breakdown summary

Broad occupational category
5 – Occupations in Art, Culture, Recreation and Sport
Skill level
A – Occupations usually require university education.
Major group
51 – Professional Occupations in Art and Culture
Minor group
512 – Writing, Translating and Public Relations Professionals
Version
NOC 2006 Version 1.0